Think about how many times on Facebook you have either accepted a friend request or requested a friend whom you have never met in person. That was your cold call! From there, you see what they are doing, get to know a little about them and their families, and even comment on their posts. If one of you are looking for a referral, you post your request and answers come pouring in. After a few months or even years go by, you message them or they message you. A relationship has begun. Eventually, you may meet face to face but unlikely unless you live in the same area. This person became a warm lead in your business without you even leaving your house. How did that happen? Communication is relationship building…. And that’s what you get with online networking!